The first of two stories that will launch the second phase of the campaign “The Power is in you” showcasing Bulgarian success stories from all walks of life. The campaign’s goal is to point out Bulgaria’s achievements in the past 2 decades, and demonstrate that Bulgarians have reason for optimism for the future. The Bulgarian National Mathematics Champions, Antarctic explorer, famous athletes and many more are the heroes in the new chapter of the campaign.

Agency: Huts JWT
Creative Director: Ivan Gurkov
Senior Copywriter: Maria Bikova
Client Service Director: Tatyana Kuchinova
Strategic Planner: Sashka Sashova
Director: Martin Iliev
DoP: Alexander Stanishev
2nd Camera: Dimitar Nedelchev, Teodor Fichev
Art Director: Nadejda Pachova
Casting: Jovana Ilieva
Music: Kaloyan Dimitrov
Production house: Apriori
Producer: Alexander Bardarov